In September during a meeting with Asian Paints in Mumbai, the paint giant’s innovations marketing manager had an idea to create a signature colour that we could use on KMB sites in Kochi. One long meeting later, we had the ‘Biennale White’, a pure white with no undertones. It is from the Asian Paints colour spectra and the white colour family, and it has now made its way on to the walls of every Biennale site.